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But you're going to go beyond Google Analytics, here. It's not simply about the ideal marketing tool stack, it has to do with driving growth with the "One Metric That Matters" framework. In  The Most Complete Run-Down  do not have a data problemwe have a data filtering. So, what is the single most essential metric to show success or failure? How do you benchmark your work? And how do you reveal your boss your newfound marketing genius? In addition, you will discover how to write tempting calls-to-action (CTA) and calls-to-value (CTV).

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